Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers […]
The post The In-Game Ad Market is Expanding, One SDK At A Time appeared first on AdExchanger.
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