Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […]
The post Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV appeared first on AdExchanger.
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