November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV

Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […]

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