PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds

There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad. PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom […]

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