Anchora leads APAC with Adobe Journey Optimiser Specialisation

AUCKLAND, Today: Anchora has become the first and only agency in the Asia-Pacific region to achieve Adobe Journey Optimiser (AJO) Specialisation, solidifying its role as a leader in delivering innovative, data-driven customer experiences.

Building on its recognition as Adobe’s Strategic Partner of the Year 2024 and Gold partner status, Anchora continues to leverage cutting-edge technology to future-proof marketing strategies for its clients.

Anchora’s focus on AJO ensures its clients, such as Tennis Australia and Auckland Airport, can personalise and optimise customer journeys at scale, leading to up to a 30% improvement in key metrics.

“This milestone represents Anchora’s strong commitment to the Adobe Experience Platform and their ability to deliver exceptional customer experiences.” – Randall Wood

CEO Luke Evans says, “Achieving Adobe Journey Optimiser Specialisation is a huge win for Anchora and puts us amongst an elite global group of Adobe experts.”

“We’ve already seen AJO’s impact—better engagement, higher ROI—and now we’re excited to bring even more value to businesses across the region.”

Randall Wood from Adobe ANZ Partner Organisation praised Anchora, stating, “This milestone represents Anchora’s strong commitment to the Adobe Experience Platform and their ability to deliver exceptional customer experiences.”

Anchora’s expertise in the Adobe stack positions it as a leading partner for APAC enterprises, including financial services and telecommunications, looking to enhance and optimise customer journeys at scale.