November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Time For A Smarter Approach To Measuring Supply-Side Signals

For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences. Now, the future value of cookies as a […]

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