New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women’s sports through a series of global events. New research by Wasserman’s women-focused practice, The Collective, found that the key barriers to investing in women’s sports were lingering resistance among brand leaders and lack of industry data,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most