Freestar Is Taking The ‘Baby Carrot’ Approach To Curation

The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […]

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