AUCKLAND, Friday: New World’s The Sands opens on November 5, becoming one of the Bay of Plenty’s largest supermarkets! The new store promises an upgraded shopping experience.
The store’s owner aimed to bring a bigger shopping experience, so the campaign leans into that theme with eye-catching oversized billboards teasing the grand opening in Papamoa.
With a taste of something bigger, 3-meter A-frame billboards are spread around Papamoa, featuring a BIG celery, a BIG red shopping bag, a baguette, and a fish near the new store location.
CREDITS
Company: Foodstuffs NZ
New World Retail Marketing: Camilla Fridholm
Creative Team: Stephen McGuigan, Samai Azeez
Creative Director: Marc Chetcuti
New World – The Sands: Papamoa
Owner: Mark Troup Paul
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