Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC.
The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC.
The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.
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