Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.
The post Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet appeared first on AdExchanger.
More Stories
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Three Seattle TV Anchors Make the Move to Radio
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards