BrandSpace launches smart ad buying

AUCKLAND, Today: BrandSpace, a division of Scentre Group known for its media, retail kiosks, and pop-ups across 42 Westfield locations in New Zealand and Australia, has unveiled programmatic buying for all its digital screens in New Zealand.

Every Westfield SuperScreen is now part of the programmatic network, reaching locations like Albany, Newmarket, Riccarton, Manukau, and St Lukes.

Richelle Scott, Head of BrandSpace NZ, shared her excitement: “We are thrilled to extend programmatic to our SuperScreens, giving our partners the ability to buy and execute campaigns in real time across our entire network of screens.

“We are thrilled to extend programmatic to our SuperScreens, giving our partners the ability to buy and execute campaigns in real time across our entire network of screens.” – Richelle Scott

“As the owner-operator of these premium retail destinations, we offer a level of flexibility, targeting, and customisation that is unmatched.”

These advanced SuperScreens are located in areas where customers shop, dine, and socialise, featuring full-motion video, 360-degree visibility, 3D technology, dynamic content capabilities, and detailed analytics. They provide immersive advertising experiences along with valuable insights into campaign effectiveness.

With these new programmatic capabilities, BrandSpace is redefining dynamic, data-driven advertising. Brands are invited to leverage these innovative tools to captivate Westfield’s premium retail audience.

In 2023, Westfield’s locations in New Zealand welcomed 44.3 million visitors and saw $ 2.4 billion in sales, underlining the strategic focus on driving visitation and boosting partner sales.