New World revamps Clubcard with ‘New World Dollars’

New World has overhauled its popular Clubcard loyalty programme with easier access to rewards and its own currency: New World Dollars. 

Clubcard members can now earn New World Dollars every time they shop and scan their card at New World stores or use online. It’s a key feature of the upgraded Clubcard programme.  

“We know our customers appreciate the savings and benefits that come with their Clubcard. When they asked for a simpler, more straightforward loyalty programme, we listened,” says Chris Quin, Managing Director of Foodstuffs NZ.  

“We took inspiration from some of the best customer loyalty programmes globally and combined that with insights from our own customers to build on 10 years of delivering great value.  

“The result is a revamped Clubcard that’s even more rewarding, including the introduction of New World Dollars as its own currency.” 

1NWD = $ 1

New World Dollars are like real dollars, with 1NWD equal to $ 1 when spent in any New World – so there’s no need for complicated conversions.

There is no minimum spend, and customers can earn New World Dollars on every qualifying purchase, at a rate of 0.75% every time they scan their Clubcard. ​Gift cards, tobacco products, Lotto tickets – are excluded from the scheme.

As part of the refreshed Clubcard offering, the New World Dollars balance is updated in near real time in the New World app and on clubcard.co.nz after each shop, allowing customers to immediately see their rewards grow.   

“Research has told us that a choice of rewards is important to our customers, and we’ve strengthened our partnership with Air New Zealand and Airpoints to continue to provide great options for our customers earning flight rewards,” Quin says. The research quoted is the NZ Loyalty State of the Nation by Quantum Jump & Yabble, released in October this year.

 “Our goal is to ensure New Zealanders have access to a word-class rewards and benefits programme, that offers real savings, and an enhanced customer experience using the latest technology.” 

Global retail tech leader Lobyco supported the development and delivery of the refreshed Clubcard programme. The Danish technology company has significant experience supporting digital transformation and personalised loyalty programmes. 

Customers don’t need to request a new card. Their current Clubcard will continue to work at the checkout, and Clubcard members will still enjoy special discounts with Clubcard deals and promotions.   

Customers who earn New World Dollars will have regular, ongoing access to additional opportunities to grow their balance, via special offers through New World’s mobile app and email. 

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