December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Kids Aren’t Playing In The Privacy Sandbox

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. (PSA: Please don’t swing cats.) But since July, when Google announced that deprecation in Chrome is no longer in the cards, there’s been relative silence. Cookies “went from dominating the […]

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