November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World

Move over Rudolph and Frosty. Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world. The brand’s in-house Our Lego Agency and Brazilian directing duo Alaska created a film in which six kids at a holiday gathering assemble Cataclaws — a black and…
Adweek Feed