December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump

Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be “positive” for the industry. With President-elect Donald Trump heading back to the White House, investment, merger, and acquisition activity across media, tech, and agencies is poised for growth, but for reasons beyond Trump himself. While it’s likely…
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