Remember last quarter when PubMatic projected a $ 5 million revenue dip from a large DSP buyer having switched to a first-price auction in May? PubMatic didn’t name the buyer in question, although subsequent reporting by AdExchanger revealed its identity: Google’s DV360. Well, PubMatic would clearly like people to stop talking about it. But during the […]
The post PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 appeared first on AdExchanger.
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