December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to […]

The post Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World appeared first on AdExchanger.

AdExchanger