The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to […]
The post Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World appeared first on AdExchanger.
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