How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural Influence

Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008, Barack Obama’s campaign first channeled the emerging power of social media to crowdsource funding and engage a younger, more diverse population of voters,…
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