Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […]
The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.
More Stories
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser
CNN Revamps Weekday Programming Schedule Amidst Layoffs