Unwrap creativity this Christmas with Spark

AUCKLAND, Today: This Christmas, Spark is inviting New Zealanders to give a gift that unleashes theirs, showcasing how tech gifts can unlock creativity and spark potential in meaningful ways.

In partnership with Pixelpush, Spark’s hero film brings a magical animated world to life, crafted by a young artist using a tablet. Inspired by dreamlike visuals and whimsical animations, the campaign highlights how technology fuels creativity.

Derek Ireland, Spark’s General Manager – Household Growth says, “Technology has opened up a whole new world of possibilities for emerging creatives.

“From a tablet for an up-and-coming artist, to speakers for the next big DJ, to a new phone for an aspiring content creator — there’s no denying that tech can accelerate creative potential.

“Through this campaign, we want people to think differently about technology, because in the right creative hands, a tech gift can mean everything.” – Kimberley Ragan

“We wanted New Zealanders to imagine what technology could do for a loved one and show that with the right gift, this potential can be unleashed,” Derek added.

Kimberley Ragan, Group Creative Director at Colenso BBDO adds, “We all know the search for a meaningful gift can be a bit of a nightmare, and people don’t often think about technology as fulfilling that.

“Through this campaign, we want people to think differently about technology, because in the right creative hands, a tech gift can mean everything.”

The campaign extends beyond TV, reaching Kiwis through online video, cinema, billboards, bus wraps, banners, and social media. It encourages thoughtful tech gifting that inspires imagination and opens up new possibilities.