December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DEI Has Been Politicized. But Politics Was Never the Point

In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players–less than 1% of NHL players–publicly refused wearing them. Circumstances like these aren’t representative of public sentiment, which is that more people (more than double) say their perception of a brand is positively influenced (39%) by Pride participation than negatively (17%). Colin Kaepernick…
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