December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […]

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