Hellmann’s is so brat. As brat summer turned into brat fall – with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. – Hellmann’s became the latest brand to jump on one of the biggest social media trends of the year. Unilever’s mayonnaise brand pulled off…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion