December 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Seeing More Video Ads in Retail Environments? You’re Not Alone.

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn’t limited to tiny squares on a smartphone. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to…
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