Sharing isn’t always caring as Chorus highlights the pitfalls of broadband

AUCKLAND, Today: Chorus and Saatchi & Saatchi NZ have launched a playful new campaign highlighting the hidden downsides of wireless broadband. Spoiler alert: sharing isn’t always caring—especially with your internet connection.

Wireless broadband might sound like a solid alternative to fibre, but it comes with a catch. Users share bandwidth with others on the same cell tower, often leading to slower speeds and annoying interruptions during peak times.

The campaign’s humorous ads show a family grappling with a chaotic mix of neighbours, joggers, influencers, and more—all sharing their connection. Each spot ends with the tagline, Avoid this. Get Fibre.

“We all understand that the internet is a shared space. But not everyone realises that wireless broadband means sharing a cell tower with others nearby.” – Karren Harker

Karren Harker, Head of Brand & Marketing at Chorus, said, “We all understand that the internet is a shared space. But not everyone realises that wireless broadband means sharing a cell tower with others nearby.”

Steve Cochran, Chief Creative Officer at Saatchi & Saatchi New Zealand, added, “Many Kiwis don’t know what kind of broadband they have or what compromises their internet experience. This campaign gets them thinking in a fun, relatable way.”

Directed by Arundati Thandur and produced by FINCH, the TVC is supported by social media cutdowns, OOH, and radio. It’s an informative, light-hearted push to help Kiwis make smarter broadband choices.

CREDITS

Client: Chorus
Chorus – Head of Brand & Marketing: Karren Harker
Chorus – Brand Lead, Marketing: Matthew Daunt
Chorus – Digital Marketing Manager: Sam Collins
Chorus – Content Marketing Manager: Gerard Seth
Creative Agency: Saatchi & Saatchi NZ
Chief Creative Officer: Steve Cochran
Executive Creative Director: Jordan Sky
Senior Art Director: Tim Yates
Senior Copywriter: Josh Stuart
Chief Strategy Officer: David McIndoe
Strategy Director: Brendan Greenwell
Group Business Director: Amanda Brittain
Senior Business Director: Camille Coltman
Senior Business Manager: Arnav Giri
Executive Producer: Jane Mill
Producer: Jess Drysdale
Intermediate editor and Motion Designer: Morgan Parish
Designer: Nina Kuzmic
Production company: FINCH
Director: Arundati Thandur
Managing Director/Executive Producer: Corey Esse
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Duncan Bernard
DOP: Adam Luxton
Production Manager: Neville Stevenson
Casting Director: Catch Casting
Post House: Atticus
Post Producer: Jadon Miller
Editor: Julian Currin
Colourist: Matic Prusnik
Lead VFX Artist: Stu Bedford
Audio: Franklin Road

Media Agency: FCB Media