IPG Just Splurged $100 Million on a Retail Data Firm — Here’s Exactly What It Gained

Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $ 100 million, which includes the price of the deal and the costs to scale Intelligence Node. Intelligence Node’s 120 employees will become part…
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