Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
David Gibbs to Retire as CEO of Yum! Brands in 2026
5 Trends I Wish Got More Attention at Shoptalk 2025
AI-Proofing, Vintage EVs, and a Thirst Hearse: Luck Reunion Is a Niche Alternative to SXSW for Brands