January 3, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

TurboTax Goes After Gen Z As It Gears Up for Its 12th Super Bowl

By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
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