Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only...
Year: 2024
AUCKLAND, Today: After two decades in the print and promo biz, Taryn decided to strike out on her own and...
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...
Publicis Media Exchange (PMX) New Zealand has announced it has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science,...
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of...
AUCKLAND, Today: Island Gelato Co has partnered with Impact PR for a strategic multi-channel expansion, starting by launching select flavours...
As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people...
TBWA\Group New Zealand has announced the appointment of Simon McCorkindale as technical director for Digital Arts Network (DAN) and TBWA\Group....
On a summer's day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone...