AUCKLAND, Today: Last Friday, for International Women’s Day, DDB Group Aotearoa launched the Phyllis Project, aiming to empower future female...
Year: 2024
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
A new data solutions provider, Magnetic, has set out to address what it estimates to be as much as $...
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama...
AUCKLAND, Today: In today’s ever-expanding world of advertising and media, brands vie for consumer attention. Magnetic, a new data solutions...
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising...
Vista Group’s leading film, cinema, and streaming guide Flicks has announced a new Premium Content Partnership with global streaming service...
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that...
AUCKLAND, Today: Shout Media is excited to announce the acquisition of Shopping Centre media specialist, Adz Up from 1 April...