NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES)...
Year: 2024
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media,...
Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of...
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a...
In this election year, would-be leaders will promise the moon to win over the American public, but who will be...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...