More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a...
Year: 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything...
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at...
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom...
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after...
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device's Feb. 2 launch with an...
Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising....
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel...