Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales

Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $ 250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and…
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