Dino Burbidge joins WOO to spearhead creative focus

LONDON, Today: Dino Burbidge, celebrated speaker at World Out of Home Organization events, is now WOO’s first creative-in-residence. With a background from WCRS to Sky, he’s ready to transform advertising by integrating creativity with tech.

He’ll also revamp the Creativity section of the WOO database and refine the WOO Creative Awards. Expect him to share valuable insights on monthly member calls and elevate WOO’s weekly newsletters with a fresh creative and tech perspective.

Burbidge shared, “There’s never been a better time for Out of Home to take a major leap forward. As technology advances, especially with AI, we see a bigger, stronger, and richer canvas for exceptional OOH creativity. I’m thrilled to contribute to this vibrant new chapter.”

WOO CMO Richard Saturley commented, “Creativity is crucial for the ongoing success of Out of Home. To maximize this, embracing technological opportunities is essential. We’re thrilled to have Dino guide us in this exciting journey.”