March 6, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Welch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model

Food company Welch’s is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch’s agency strategy, as it moves away from working with a single agency…
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