January 30, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hearst Taps PMG As Its AOR to Spur Growth in Its Consumer Media Titles

Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its…
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