February 10, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. “So Win,” created by Wieden+Kennedy Portland, will debut during Super Bowl 59 and aims to reach a global audience during one of the most-watched sporting events, which last year drew nearly…
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