February 13, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report

Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients’ content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two…
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