With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That’s according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of…
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In a world where nearly everyone is always online, there is no offline.
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Here’s the Roundup for the Week Ending March 28
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