February 22, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

A$AP Rocky is Ray-Ban’s First Creative Director

Ray-Ban has named A$ AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand’s image and design. He will kick off his appointment with a “Blacked Out Collection,” a redesign of Ray-Ban’s iconic sunglasses shapes with a new ultra-black…
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