February 27, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Leads in January TV Consumption Thanks to ESPN and College Football

Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
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