DB Export Ultra’s Cold Call Back Service takes the top spot worldwide

AUCKLAND, Today: Vanilla Ice is back at number one—this time with the Export Ultra Cold Call Back Service topping BestAds.com. Every Kiwi knows the pain of forgetting beers in the freezer, only to find them exploded and ruined. It happens every summer, and it’s never a good time.

To save beers across New Zealand, Vanilla Ice was on call all summer. Anyone who texted ICE ICE to 423 got a reminder call from the Iceman himself, 34 minutes later.

Best Ads adjudicator Pathida Akkarajindanon, ECD of Wolf BKK, said, “This campaign is crazily hilarious! The idea of saving beer before it blows up is mind-blowing. It’s incredibly easy to engage, and bringing Vanilla Ice on board is absolutely brilliant!”

She added, “I can foresee people engaging with this more than once, just to see what new, quirky reminders he comes up with. This is the amazing solution for New Zealanders to chill-out with their perfectly chill beer.”