Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That’s due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here’s the Roundup for the Week Ending March 14
Read Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Donald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech