MediaWorks is introducing its latest digital out-of-home development on Wairau Road, North Shore, two digital screens to catch the traffic flow at the Tristram Avenue motorway on-ramp.
The setup includes a 15 x 5 metre screen and a 12 x 3 metre screen, both integrated into an existing structure for maximum visibility.
Premium access
“The launch of these sites is a huge step forward in our mission to give advertisers premium access to their audience,” said Mike Watkins, MediaWorks Outdoor CEO.
“With our existing locations at Shore City Takapuna and Oteha Valley, plus our recently launched 12x4m site in Manukau, we’re strengthening our presence as a leading DOOH provider.
“These state-of-the-art screens, powered by advanced Daktronics technology, run on a 30-second rotation, giving advertisers the flexibility to run independent or synchronised campaigns with no content restrictions. That means brands have the freedom to get creative and make an impact.”
Capturing traffic
Designed to dominate the North Shore DOOH market, these installations provide an unmatched opportunity to reach a wide and diverse audience.
Sitting right on a major arterial route leading to State Highway 1, they capture both northbound and southbound traffic. Plus, their location near key retail hotspots – including major retailers, Pak’nSave, car dealerships, and Hoyts cinemas – ensures brands get seen by shoppers, commuters, and entertainment-goers alike.
The post Introducing Wairau Digital: MediaWorks’ premium DOOH sites on the North Shore appeared first on stoppress.co.nz.
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