June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sarah Michelle Gellar brings back the screams with Uber One

AUCKLAND, Today: Sarah Michelle Gellar’s back in the horror game, 90s star of I Know What You Did Last Summer – and this time, she’s teaming up with Uber One.

The horror throwback began with her surprise cameo in the new I Know What You Did Last Summer, now in cinemas nationwide. Uber One is keeping the chills going with a spooky new campaign.

Gellar stars alongside her infamous on-screen killer, The Fisherman, in an ad that’s as eerie as it is nostalgic. “Revisiting my horror roots has been really unexpected,” says Gellar.

“Sitting on a couch with The Fisherman was definitely not on my bingo card, but it’s been an amazing trip down memory lane and I hope fans feel the same.”


“Sitting on a couch with The Fisherman was definitely not on my bingo card, but it’s been an amazing trip down memory lane and I hope fans feel the same.” – Sarah Michelle Gellar


Even though she once swore off reviving the role, Gellar’s cheeky about her return: “I wasn’t lying – I’m back, but I’m still dead.” Director Jennifer Kaytin Robinson made it happen.

Uber One members score cinema perks with HOYTS – think $ 12.50 general tickets, $ 27.50 LUX seats and unlimited popcorn refills. Just don’t forget the small print: online fees may apply.

The campaign joins Uber One’s growing list of celeb-led moments, with Michelle Williams (Destiny’s Child) and Chris McDonald (Happy Gilmore) already in the mix.

Ready for scary good movie nights? Join Uber One now.


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