“In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream, or to some at least, revered status. That is an […]
The post Why You Should Know (And Use) The Marketing Efficiency Ratio Metric appeared first on AdExchanger.
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