DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But the real question in the noise is whether the technology improves advertising effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, on this week’s episode of AdExchanger […]
The post Making Sense of DSP-SSP Convergence appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle