AUCKLAND, Today: NZME and Publicis Groupe NZ got the media and creative crowd together for Connected Talks at the iHeartRadio Lounge on Tuesday 29 July.
The session explored how brands can use cultural signals to stand out in Aotearoa’s one-of-a-kind media landscape.
Dr Rebecca Trelease kicked things off, followed by a sharp panel lineup: Maurice Riley (ANZ Chief Data Officer, Publicis Groupe), Mark Cochrane (CEO, Saatchi & Saatchi NZ), Nicky Greville (Managing Director, Spark Foundry NZ), and Kat Day (General Manager, Herd MSL and Breakout Room).
They wrapped with an open Q&A, diving into how brands can win over both the masses and those tight-knit niche communities.
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