Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution,...
Month: July 2025
Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its...
AUCKLAND, Today: Kiwi cricket fans are in for a treat this July and August with live, free coverage of the...
Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; and web traffic is careening off a cliff. The post Can Cloudflare...
AUCKLAND, Today: Samsung Ads has brought in two new heavy-hitters — Levi Guillory and Carla Dawson — as the business...
Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on...
Call It ‘Don’t Invest’ Microsoft is undergoing its second round of massive layoffs in as many months, Bloomberg reports. The...
For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in...
AUCKLAND, Today: Val Morgan Cinema has teamed up with Silky Otter Cinemas, locking in exclusive ad rights across all Silky...
Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling...