Costs And Clicks People are clicking on fewer and fewer Google Search ads, reports Search Engine Roundtable. Alphabet CEO Sundar...
Month: July 2025
AUCKLAND, Today: Dunedin’s cheeky charm is back for round two. After the first Dunedin Works Better campaign struck a chord,...
AUCKLAND, Today: Australian marketers are feeling upbeat again, with 71% saying they’re optimistic about the year ahead. That’s a 15%...
Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop...
Fresh Legs HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first...
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display...
AUCKLAND, Today: In a city flooded with pie shops, Mt Albert’s Muzza’s Pies has managed to stand out — with...
Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to...
AUCKLAND, Today: Movie lovers packed cinemas across the country last weekend, making it the biggest box office result since June...
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a...