As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based […]
The post The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners appeared first on AdExchanger.
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